“The TUMI brand has such a rich heritage and is well respected in
the travel industry. Launching T-Tech by TUMI Electronics under the
aegis of CES allows us to connect with tech-savvy influencers who are
already brand evangelists,” says Cameron Trice, Jasco Executive VP of
Marketing and Product Development. “Mobile accessories emphasizing style
speak to your identity and enhance your on-the-go lifestyle. T-Tech by
TUMI mobile electronics establish the mobile accessory benchmark by
showcasing superior quality and functionality.”
The T-Tech by TUMI Electronics 2014 booth reflects the latest
branding efforts. Once inside, the open hands-on environment is relaxed
and allows prospective buyers and press to look at individual products
and displays that speak directly to the trend-forward, mobile technology
user. The entire booth is merchandised in a causal manner including
product planograms that highlight T-Tech by TUMI smart packaging, giving
an insider’s look at what to expect for the upcoming year.
The T-Tech by TUMI Electronics 2014 collection features
travel-friendly mobile electronic accessories such as cases, audio
accessories and mobile charging accessories. The line incorporates
unique finishes with the latest in technology and cutting edge design.
T-Tech by TUMI Electronics are currently sold online and through
airport, office and electronic specialty stores.
2014 CES Product Highlights:
- T-Tech by TUMI Audio Line
- T-Tech by TUMI iPhone® and iPad® Cases
- T-Tech by TUMI Mobile Power Pack
About T-Tech by TUMI
Designed for the “brand-formists”, T-Tech by TUMI offers a sense of
modernity and relevant design to the consumer that embraces a more
casual business style. The T-Tech by TUMI brand provides a low-touch
balance to a high-tech lifestyle as seen in its collections, materials
and overall aesthetic. Delivering innovative silhouettes, exclusive
hardware and real-world functionality T-Tech by TUMI appeals to the
consumer that is consciously aligned with the latest trends. T-Tech by
TUMI maintains Tumi’s unparalleled heritage of quality, customer service
and dependability but with a more youthful, trend driven attitude. For
more information, please visit http://www.TUMI.com.
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