“We said from day one that VUSE was a game changer, and
initial feedback from Colorado is that adult tobacco consumers agree,”
says president of RJR Vapor Co.
R.J. Reynolds Vapor Co.
is set to showcase its innovative VUSE Digital Vapor Cigarette to a
global audience at the 2014 international Consumer Electronics Show
(CES), running Jan. 7-10 in Las Vegas.
Designed and assembled in
the U.S. using state-of-the-art automated equipment, VUSE is the world’s
first and only digital vapor cigarette (e-cigarette). VUSE provides a
consistent and superior experience for adult tobacco consumers because
it contains Smart Technology—a digital microprocessor that works in
conjunction with a smart memory chip to control major aspects of product
performance, from vapor delivery to battery management.
“With its
cutting-edge design, VUSE is a game changer for adult tobacco consumers
and the vapor industry as a whole,” said Stephanie Cordisco, president
of RJR Vapor Co. “We are excited to be at CES to showcase the innovative
technology that enables VUSE to provide the perfect puff, first time,
every time.”
VUSE will be the only vapor product affiliated with a
major U.S. tobacco company represented at CES. VUSE has been available
in Colorado since July, and has quickly become the best-selling vapor
product in the state. Cordisco said that following the positive results
in Colorado, the company will expand the VUSE line to Utah in January,
before planned national distribution by mid-2014.
“We said from day one that VUSE was a game changer, and initial
feedback from Colorado is that adult tobacco consumers agree,” Cordisco
said. “While we are thrilled with our results to date, we are even more
excited about taking a big step forward and growing the brand nationally
in 2014.”
VUSE media kits and company representatives will be
available at the Las Vegas Convention Center’s South Hall 4 (booth
#36620) from Jan. 7-10. RJR Vapor Co. executives will also be on hand to
discuss the product and answer questions.
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