Alcoa has developed a proprietary surface finishing technology that enables consumer electronics companies to use aerospace-grade aluminum to make thinner, lighter and stronger mobile devices.
Alcoa’s new ProStrength™ Finishing Technology is a process that allows
mobile device manufacturers to design clear or color-anodized durable
surfaces utilizing high-strength, heat treatable aluminum alloys used in
the aerospace and defense industries. Using high strength alloys could
reduce the thickness and weight of a device by more than 50 percent.
Device size as well as design look and feel are significant factors for
consumers in making purchasing decisions on consumer electronics. Both
features were identified as important by more than 50 percent of
consumers surveyed by Accenture on the importance of features to
purchase decisions. (Source: The 2013 Accenture Consumer Electronics
Products and Services Usage Report)
“Consumer electronics makers had been exploring ways to create
beautiful anodized finishes on aerospace-grade aluminum alloys because
they are among the strongest, yet lightest metals available,” said Ray
Kilmer, Executive Vice President and Alcoa Chief Technology Officer.
“ProStrength’s anodized finish creates the metallic look and feel that
consumers prefer, and the high-strength aluminum allows manufacturers to
produce thinner, lighter, and more durable enclosures.”
According to Leighton Cooper, Director of Technology at the Alcoa
Technical Center, the Company’s expertise in aluminum finishing and
close ties to the consumer electronics industry was critical in reaching
this development milestone. “ProStrength™ Finishing Technology brings
together the perfect combination of aesthetics and function,” he said.
“Being able to use aerospace-grade alloys promotes the growing trend for
ever thinner and lighter mobile devices.”
Alcoa developed its ProStrength™ Finishing Technology at the Alcoa
Technical Center, the world’s largest light metals R&D facility
located outside Pittsburgh. The company has worked with the world's
leading consumer electronic (CE) companies and designers to enable the
use of aluminum in mobile devices. Aluminum’s penetration in the CE
market has grown as OEMs look to its aesthetic qualities, light weight
and ability to dissipate heat, all of which enhance the durability,
performance and attractiveness of devices for consumers.
Last year, Alcoa announced another consumer electronics breakthrough
with its ColorKastTM Die Cast Technology that is used by Samsung. As a
result of this innovative technology, Alcoa can produce color anodizable
aluminum die cast components with high-end cosmetics. The first use of
the ColorKast™ technology appears on Samsung’s new digital camera NX210
and other consumer electronic OEMs are preparing to apply this
technology to their products.
About Alcoa
Alcoa is the world’s leading producer of primary and fabricated
aluminum, as well as the world’s largest miner of bauxite and refiner of
alumina. In addition to inventing the modern-day aluminum industry,
Alcoa innovation has been behind major milestones in the aerospace,
automotive, packaging, building and construction, commercial
transportation, consumer electronics and industrial markets over the
past 125 years. Among the solutions Alcoa markets are flat-rolled
products, hard alloy extrusions, and forgings, as well as Alcoa®
wheels, fastening systems, precision and investment castings, and
building systems in addition to its expertise in other light metals such
as titanium and nickel-based super alloys.
Sustainability is an integral part of Alcoa’s operating practices and
the product design and engineering it provides to customers. Alcoa has
been a member of the Dow Jones Sustainability Index for 11 consecutive
years and approximately 75 percent of all of the aluminum ever produced
since 1888 is still in active use today. Alcoa employs approximately
61,000 people in 30 countries across the world. For more information,
visit www.alcoa.com, follow @Alcoa on Twitter at www.twitter.com/Alcoa and follow Alcoa on Facebook at www.facebook.com/Alcoa.
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