The TV industry has innovated itself into a corner, Brian X. Chen and Nick Wingfield report.
Crisp, high-definition TVs as big as 50 diagonal inches can be had for a
few hundred dollars. Why bother upgrading or paying more for a fancy
new one? Many people don’t.
And if you spend much of your time watching streaming video on a tablet or phone, paying for a better TV seems even more pointless. So for several years now, TV sales have been lackluster.
Electronics manufacturers, though, are not losing hope. And at the 47th International Consumer Electronics Show in Las Vegas, scheduled to open on Monday, they will show how they intend to attract more customers. In many cases, it will be by offering so-called smart TVs that can connect to the Internet and run apps.
“Consumers are telling us they’re more interested in connected” televisions, said Benjamin Arnold, an analyst at the NPD Group, the research firm.
For example, at the show, Roku, the manufacturer known for making set-top boxes that include Netflix streaming, will announce designs for integrating its streaming media service directly into television sets. Two Chinese manufacturers, Hisense and TCL, will make the first products based on the designs. Roku, which is based in Saratoga, Calif., will show six television set models at the show with its service built in, said Anthony Wood, the company’s chief executive.
And if you spend much of your time watching streaming video on a tablet or phone, paying for a better TV seems even more pointless. So for several years now, TV sales have been lackluster.
Electronics manufacturers, though, are not losing hope. And at the 47th International Consumer Electronics Show in Las Vegas, scheduled to open on Monday, they will show how they intend to attract more customers. In many cases, it will be by offering so-called smart TVs that can connect to the Internet and run apps.
“Consumers are telling us they’re more interested in connected” televisions, said Benjamin Arnold, an analyst at the NPD Group, the research firm.
For example, at the show, Roku, the manufacturer known for making set-top boxes that include Netflix streaming, will announce designs for integrating its streaming media service directly into television sets. Two Chinese manufacturers, Hisense and TCL, will make the first products based on the designs. Roku, which is based in Saratoga, Calif., will show six television set models at the show with its service built in, said Anthony Wood, the company’s chief executive.
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