Predicting a future of increasingly connected living rooms with
improving streaming capabilities, the global number of Connected TV
Devices is set to grow from an average of just 0.5 per household in 2013
to 1.0 per household by 2017, according to a new report from Strategy
Analytics. The Strategy Analytics Connected Home Devices (CHD) report, "Global Connected Devices Forecast 2008-2017," predicts a five-year Compound Average Growth Rate (CAGR) of 20 percent from 2012 to 2017 for these devices.
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"Although AV devices have become increasingly overlooked by consumers
in favor of infotainment devices such as Smartphones and Tablets, the
integration of IP connectivity is breathing new life into the sector and
creating new opportunities for vendors" says Eric Smith,
analyst. "We see sustained growth in connected models of Flat Panel
TVs, Set-top Boxes, DVRs, Digital Media Adapters (i.e. Apple TV, Google
Chromecast, Sky NOW TV), and Blu-ray players. And although ownership of
Games Consoles is expected to shrink from current highs as gaming
becomes more casual and increasingly mobile, these powerful devices will
continue to act as important multimedia hubs in the living room."
The
report also forecasts that globally, the average home will own 2.6
portable connected devices by 2017, up from 1.7 in 2013. Despite falling
ownership levels of traditional notebook PCs, the global average number
of mobile computing devices will reach one per household by 2017 thanks
to rapid adoption of low cost tablets and new form factor laptops.
Wi-Fi enabled Digital Cameras will also be a growth area as vendors look
to facilitate easy uploading of images and videos to the Internet
without the need to hook up the device to a PC. However, other singe
function portable connected devices such as Portable Games Consoles,
Portable Media Players, and E-book Readers will not fare so well as
multi-functional devices such as Smartphones and Tablets cannibalize
those dedicated product sectors.
Connected Home Devices Service Director, David Watkins
adds, "Consumers are increasingly drawn to over-the-top (OTT) services
in the home and on the go, so it's not surprising to see shipments of
connected devices rising year after year. Furthermore, vendors are
looking to build in IP connectivity into devices that have traditionally
been un-connected to garner higher retail sales prices but also take
advantage of the expanded availability of and interest in OTT content.
Accordingly, we see market retail value growth of connected CE devices
doubling the pace of growth in the overall CE device market."
About Strategy Analytics
Strategy Analytics,
Inc. provides the competitive edge with advisory services, consulting
and actionable market intelligence for emerging technology, mobile and
wireless, digital consumer and automotive electronics companies. With
offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
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